Chiefs and Chatham Footwear join forces
By Mark Stevens
12/10/18
Exeter Chiefs and footwear brand Chatham are teaming up to take promotional merchandise in to a new direction for fans of the Devon club.
Tapping in to the trend for VIP collaborations more commonly found on the high street, the exclusive ‘Chiefs x Chatham’ men’s and women’s deck shoes mirror the off-duty style favoured by the team’s younger players.
Eschewing the replica kit approach which typically sees fans emblazoned with sponsors’ logos, the Chiefs x Chatham deck provide fans with a wearable day-to-day footwear option, long after match day is over.
The co-branded leather footwear is modelled on the signature deck shoe style for which Chatham already has a cult following. As befits the Devon duo, the shoes are designed in Exeter and will retail solely at the Trading Post at Sandy Park and online.
Phil Marsh, Chatham Managing Director said: “We’ve long championed a casual style that many rugby aficionados enjoy wearing, so a design collaboration with Exeter Chiefs feels like a very natural next step.
“The exclusive styles marry Chatham’s 25 years of shoemaking expertise and our love of the great outdoors with a sporting modernity that players and fans alike can wear and enjoy. As a rugby player and a supporter of the Chiefs from a young age, I’m delighted to be wearing shoes that celebrate this front row partnership.”
Tony Rowe OBE, Chief Executive and Chairman of the Exeter Chiefs, added: “It’s important that our leisurewear and branded merchandise reflects the tastes and lifestyles of our diverse fan base. Our players have been instrumental in helping develop the Chatham x Chiefs collaboration, which draws on Chatham’s respected design heritage and an off-pitch style that Exeter Chiefs sportsmen have become renowned for.”
The new Chatham x Chiefs range launches tomorrow online by clicking here
Chatham footwear is also available at www.chatham.co.uk.
